Kennett to push marketing in sporting sphere
May 3rd, 2012
Kennett Watches has signed a strategic partnership with Williams Harfield Sports Group (WHSG) to push its brand into the motorsports, golfing and “high profile” sports arena.
WHSG specialise in sports marketing and sponsorship and will help Kennett to plan and implement broad-reaching sponsorship programs.
The brand’s founder Tom Kennett said; “We are extremely excited to be working with WHSG and feel they can play a major role in continuing the growth of the Kennett brand in both the UK and across the world in our other key territories.”
Kennett says that the sports market has “long been a focus of interest” as there is such as high level of loyalty between sports fans, the athletes and brands. The brand will now focus on winning some sorting ambassadors.
“We will use this push into the sports market to promote the synergies between our brand values and the aspirational lifestyle of sportsmen and women, and also the importance of precision timing.”
WHSG are described as having a “wealth of expertise in the sports sponsorship sector”.
Joe Williams, director of sponsorship at WHSG explained: “It’s great to be working with such an ambitious and forward thinking brand as Kennett at this stage of their company development.
“With so many obvious synergies between the brand and the sports sector, we are confident that we can initiate a marked swell in brand awareness and sales in the coming months.”