100 BRANDS AT BASELWORLD: No.17 – Movado

Movado has recreated its 1947 Movado Museum Watch for 2015.

The original timepiece was designed by Nathan George Howitt, who was inspired by the principal of time being measured according to the earth’s rotation.

His creation was an entirely numeral-free dial bearing only a 12 o’clock dot symbolising the sun at its zenith. Acclaimed for the purity of its design, this model went down in history as the Movado Museum Watch.

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The 2015 version retains the original artistic simplicity of the dial with its dot at 12 o’clock, but is modernised with a tone-on-tone black lacquered dial that a subtle sense of depth.

Movement
Quartz

Functions
Hours, minutes

Case
Round, polished stainless steel, 40 mm Elongated lugs Scratch-resistant sapphire crystal Water-resistant to 30 metres (3 bar / 100 ft)

Dial
Black lacquered Concave silver-toned dot at 12 o’clock Rhodiumed dauphine hands

Bracelet/strap
Black calfskin with polished steel pin buckle

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