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100 BRANDS AT BASELWORLD: No.16 – TAG Heuer

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TAG Heuer has drawn inspiration from the first chronograph specially designed for racing drivers that Jack Heuer made in the 1960s for its new Carrera Calibre 18 Chronograph.

The brand has re-employed the original Panda effect with two anthracite counters standing out against a silver-toned dial, and has even reverted to its historical Heuer logo.

The vintage-touch automatic chronograph is also equipped with a telemetric scale on its inner bezel ring, which was formerly used by the military to measure their distance from artillery fire based on the speed of sound.

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Movement
Mechanical automatic TAG Heuer chronograph calibre 18

Functions
Hours, minutes, seconds, date, chronograph, telemetric scale

Case
Polished steel, 39 mm Spherical scratch-resistant sapphire crystal with anti-reflective treatment on both sides Scratch-resistant sapphire back Water-resistant to 100 metres (10 bar /330 ft)

Dial
Opaline silver Snailed anthracite counters, minutes at 9 o’clock, small seconds at 3 o’clock Original Heuer logo Telemetric scale on the inner bezel ring Luminescent hands

Bracelet/strap
Perforated black leather with folding clasp

Tags : 100 Brands at Baselworld2015baselworldDaniel Malinsjames butterynewsTag HeuerWatch Business Newswatch newswatcheswatchpro
Rob Corder

The author Rob Corder

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